06
2018-12
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A few days ago, Liu Ping, President of Bright Food (Group), led a team to Israel and Hong Kong to conduct research on Tnuva and Bright International Hong Kong
The chairman and CEO of Israel Tnuva introduced the local market in Israel and the status quo of Tnuva and its future strategic plan.
President Liu Ping affirmed Tnuva's current operations and expressed support for Tnuva's future strategic direction. Besides, he put forward the following instructions towards the development of Tnuva: First, Tnuva should further accelerate its expansion into the international market while developing the local market in Israel. Second, Tnuva should continuously improve its efficiency and market competitiveness while actively coping with external challenges (including local policy pressures). Third, he encouraged that Tnuva and domestic and overseas companies subordinated to Bright Food (Group) to expand business, and grow bigger and stronger through organic connection and resource complementarity.
During the investigation, the delegation investigated the cheese processing plant, logistics center and vegetable processing factory of Tnuva, visited the Kibbutz dairy farm that provides raw milk for Tnuva and farmlands that provides fresh vegetables for the Tnuva Food Department, and the Agricultural Research Organization under the Ministry of Agriculture of Israel. While understanding some of Israel's representative high technologies in the agricultural field, President Liu Ping encouraged Tnuva to give full play to Israel's R&D capabilities and apply Israel's advanced food and agricultural technology to the company's products and production to benefit the broad mass of consumers while creating huge economic benefits for the company.
